1. Outgoing communication ideas:
Here are some things I have found by watching people read almost anything other than a text- book—a newsletter, flyer, magazine, catalog, instruction manual, their email or regular mail:
• Virtually everyone gives each piece of written material a one- or two-second “triage” scan, quickly trashing it if they’re not interested.
Of those interested enough to start reading immediately …
• Almost 80 percent will spend less than 30 seconds “reading” it.
• Around 20 percent will spend up to three minutes carefully reading some short articles.
• Less than one percent will spend up to 30 minutes reading an entire long publication.
The question is: Can you get your critical points across in the less than 30 seconds most parents will likely spend reading your publication? Try these ideas to help you beat the clock:
• Write strong, attention-getting headlines. In both print and online, the reader’s eye goes first to the headline (or subject line on email) and then, if he is still interested, on to the text of the message. The headline is your best, and sometimes only, chance to deliver your message.
1. Add an illustration or photo that clarifies or emphasizes your message.
2. Include a related sidebar box near your main article containing a related point or example,
a fact box, checklist, a short Q&A or a timeline. Use these tips to boost readership:
3. Limit a newsletter to one sheet of paper. Front and back is okay, as is using a single sheet that is folded. Even an 11″ x 17″ sheet folded to make four pages can work. The key is the single sheet of paper.
4. Keep articles short: 75-150 words, 250 max.
5. Use simple, plain language—fourth to sixth grade reading level. Use the readability utility built into most word processing programs. Short words, short sentences and short para- graphs are easier for everyone to read.
6. Use an attractive newsletter nameplate to reflect the professionalism of your school.
7. Use the “Dollar Bill” test to make sure every page is attractive and inviting. A dollar bill placed completely on the page and moved around at any angle, in any direction, should touch some graphic element that adds visual interest to the page, such as:
» Bullets.
» Boldfaced type.
» Headlines or subheads. » A picture or drawing. » A background screen. » Rule lines.
8. Standardize one design and stick with it. Two or three narrow columns are often easier to read than a single wide one.
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Resource: http://www.esc16.net/users/0020/docs/NineTruths.pdf